BY AUSTIN BURBRIDGE. LOS ANGELES (CINEMA MINIMA) — Movie makers who attend the 2010 American Film Market (AFM) in Santa Monica, California, will have an opportunity to pitch their movie ideas to the fans of an American television awards pageant, “The People’s Choice Awards.”
“Imagine the winner telling a producer, The public voted my project the film they most wanted to see get made. That’s powerful,” said AFM Managing Director Jonathan Wolf.
The 2½-minute pitches will be recorded on a set in the AFM Filmmakers Lounge at Le Merigot Beach Hotel. An AFM pass will not be required — a contestant can just show up November 6 – 9, between 9:30 AM – 5:00 PM, fill out an entry form, and make her pitch. Information and contest guidelines.
Five finalists will be selected by a panel of movie business experts. Each will receive one Full Market pass to the 2011 AFM, including tickets to all conferences and seminars.
Finalists’ pitches will be posted to the The People’s Choice Awards Web site after the broadcast of the pageant in January 2011, on the American TV network, CBS. Fans will vote online to determine the “Favorite Film Pitch” award winner.
The winner will receive full access passes for two to the 2011 American Film Market, hotel accomodations, and scheduled meetings with producers and distributors.
The 2009 winner, David Minnihan, will be presented his People’s Choice Award during the 2010 AFM Pitch Me! seminar on Saturday, Nov. 6. He will also shop his winning project, “Father John,” during meetings with producers and distributors throughout the market.
The “People’s Choice Awards” pageant is produced by Procter & Gamble Productions, a subsidiary of the eponymous household packaged-goods giant, whose productions of daytime melodrama broadcasts in the twentieth century — such as As the World Turns — were known as soap operas.
The AFM is produced by the Independent Film & Television Alliance, which represents the world’s producers and distributors of independent motion pictures and television programs.