With Popcorn Maker, anyone can remix and add context to videos from YouTube and Vimeo by integrating elements from the web such as Tweets, Google Maps, and images. The free, open source web app from the Mozilla Foundation requires neither video editing skills, nor coding. Popcorn Maker makes it easy to enhance, remix and share web video. A web browser can be used to combine video and audio with content from the rest of the web — from text, links, and maps, to pictures and live feeds.
“Video on the web remains little more than glorified television in your web browser — a passive experience in the midst of the otherwise interactive online world, despite the interactive nature of the World Wide Web,” wrote Scott Gilbertson in a post about Popcorn Maker on Webmonkey. “It doesn’t have to be that way. HTML5 makes video into just another HTML element — editable, hackable, remixable.” [Source: Editor's Weblog]
Watch this Rebellious Pixels Remix Cartoon, then read about how this HTML5 video demo uses the Popcorn.js framework to dynamically display source data annotations as the remix plays.
Brett Gaylor, filmmaker and Director of the Popcorn Project, talks about Popcorn Maker in this YouTube video:
Web video is an important element of any modern filmmaker’s distribution and publicity strategies. Until recently, the only tool that seemed to provide a rich palette for online video — Adobe Flash — was one which did not cooperate well with search, or meta data, or many other ways that people used to discover what they desired online. HTML5 video does play nicely with the Web and with mobile media. The arrival of many open-source tools for web video, including Popcorn Maker, will make it easy for filmmakers to connect their movies with audiences.
The idea that it is the responsibility of a filmmaker to reach out to audiences — and not to assume that it will be handed off to some specialist in another part of the process — is not about cost containment. It is about the larger project of the twenty-first century movie maker, which is to create a new and loyal audience for cinema. The goodwill of twentieth-century audiences for cinema — which had esteemed it above all others as their favorite kind of entertainment — was squandered by the very agencies who had been entrusted with its nurture: the media companies which own Hollywood, and their publicity machines.