Mozilla Popcorn Maker HTML5 tool makes web video editable, hackable, and remixable

With Popcorn Maker, anyone can remix and add context to videos from YouTube and Vimeo by integrating elements from the web such as Tweets, Google Maps, and images. The free, open source web app from the Mozilla Foundation requires neither video editing skills, nor coding. Popcorn Maker makes it easy to enhance, remix and share web video. A web browser can be used to combine video and audio with content from the rest of the web — from text, links, and maps, to pictures and live feeds.

“Video on the web remains little more than glorified television in your web browser — a passive experience in the midst of the otherwise interactive online world, despite the interactive nature of the World Wide Web,” wrote Scott Gilbertson in a post about Popcorn Maker on Webmonkey. “It doesn’t have to be that way. HTML5 makes video into just another HTML element — editable, hackable, remixable.” [Source: Editor's Weblog]

Watch this Rebellious Pixels Remix Cartoon, then read about how this HTML5 video demo uses the Popcorn.js framework to dynamically display source data annotations as the remix plays.

Brett Gaylor, filmmaker and Director of the Popcorn Project, talks about Popcorn Maker in this YouTube video:

Web video is an important element of any modern filmmaker’s distribution and publicity strategies. Until recently, the only tool that seemed to provide a rich palette for online video — Adobe Flash — was one which did not cooperate well with search, or meta data, or many other ways that people used to discover what they desired online. HTML5 video does play nicely with the Web and with mobile media. The arrival of many open-source tools for web video, including Popcorn Maker, will make it easy for filmmakers to connect their movies with audiences.

The idea that it is the responsibility of a filmmaker to reach out to audiences — and not to assume that it will be handed off to some specialist in another part of the process — is not about cost containment. It is about the larger project of the twenty-first century movie maker, which is to create a new and loyal audience for cinema. The goodwill of twentieth-century audiences for cinema — which had esteemed it above all others as their favorite kind of entertainment — was squandered by the very agencies who had been entrusted with its nurture: the media companies which own Hollywood, and their publicity machines.

“HootSuite for YouTube” launched by Mark Cuban-backed startup

Big companies have learned the power of Twitter and Facebook as marketing tools but are overlooking YouTube, according to VidIQ CEO Robert Sandie. He describes YouTube as the world’s “second-biggest social network.”

VidIQ offers tools to help companies to monitor and manage their videos, and to apply search-engine optimization (SEO) techniques to them. Most companies are failing to apply even basic search strategies to their YouTube content, he explained, adding that it is easy to achieve big improvements in YouTube visibility.

“It means an organic boost in video traffic,” said Sandie. “Like the early days of the web, when you could get a head start on Google or Yahoo or Alta Vista, it’s still early on in YouTube.” [Source: GigaOM]

Kodak Stays in the Pictures: Will supply motion-picture film to Hollywood through 2015

BY AUSTIN BURBRIDGE. LOS ANGELES (CINEMA MINIMA) — Although it may no longer supply film for the consumer market, the Eastman Kodak Company expects to continue to supply motion-picture film to Hollywood studios through 2015.

It has contracts with four Hollywood studios — Disney, Paramount, Universal, and Warner Bros. — to supply motion-picture film stocks through 2015. Last week the company, which is reörganizing under the supervision of a U. S. Bankruptcy Court, asked the court to approve its agreements.

New film introduced [Link to this topic]

Picture of Kodak motion-picture film can Moreover, Kodak has introduced a new motion picture film: KODAK Color Asset Protection Film 2332 is optimized for content owners who originate or finish their productions on digital formats and want to protect their valuable media for the future. The stock offers over a century of dye stability when stored in recommended environments.

The company plans to add a black-and-white separation film to its asset-protection portfolio later this year.

“File-based projects often end up stored on tapes or drives, which need to be continually re-mastered or migrated, and run the risk of format obsolescence,” says Kim Snyder, president of Kodak’s Entertainment Imaging Division. “Our goal was to create an affordable film option — designed for content owners working on television programs, independent features, and documentaries — to assure long-term access to, and preservation of, their valuable content.”

[Sources for this story: Kodak commits to keeping motion picture film business alive: Will keep supplying studios with film, by Matthew Daneman, reporting for the Rochester, NY, Democrat and Chronicle; and the Eastman Kodak Company.]

Resources

Web video format wars, again! Apple’s H.264 versus Google’s WebM (and all against Flash)

If your plans include exhibiting your movies on the World Wide Web, you should probably be concerned with the changes in video compression formats which are coming soon to Web browsers.

Recently Google — which owns YouTube and promotes the Android operating system for mobile devices — announced that its Web browser, Chrome, would show video using the WebM format, instead of the H.264 format favored by Apple.

Apple’s mobile devices — iPad, iPhone, and iPod Touch — use its own browser, Mobile Safari, to exhibit video which is in H.264 format. None of Apple’s mobile devices will show video which has been prepared for exhibition with Flash.

Both firms wish to to replace the incumbent standard format for Web video, Adobe‘s Flash Video.

Here are some links to articles which explain the controversy.

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