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House of Film’s fusion distribution strategy optimizes revenues for quality independent films

CEO Ava B. connects independent movies with both traditional and non-traditional distribution to reach the widest possible global audience and maximize producers’ revenue in a new ‘fusion distribution’ model. “This new business model underscores our ability to incorporate product placement and integration, as well as sponsorships, into the production of quality independent films.”Read This Story

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Like Detroit's automakers, studios and independents have ignored their customers, says producer

“We have too many insignificant movies clogging our distribution channels,” observed independent producer — and former studio executive — Bill Mechanic. Addressing a conference of independent producers and distributors, he asked, “When was the last time you heard anyone either from a studio, or an independent, talking about improving their product, of creating positive buzz, and expanding the audience?”Read This Story