Picture of Ava B. with logo of House of Film

House of Film’s fusion distribution strategy optimizes revenues for quality independent films

CEO Ava B. connects independent movies with both traditional and non-traditional distribution to reach the widest possible global audience and maximize producers’ revenue in a new ‘fusion distribution’ model. “This new business model underscores our ability to incorporate product placement and integration, as well as sponsorships, into the production of quality independent films.”

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Like Detroit's automakers, studios and independents have ignored their customers, says producer

“We have too many insignificant movies clogging our distribution channels,” observed independent producer — and former studio executive — Bill Mechanic. Addressing a conference of independent producers and distributors, he asked, “When was the last time you heard anyone either from a studio, or an independent, talking about improving their product, of creating positive buzz, and expanding the audience?”